Retain & Sustain: Customer Retention Analytics
Introduction
In today's competitive market, keeping your customers is just as important as attracting new ones. Shop2App's Retention tab offers powerful customer retention analytics to help businesses understand why customers stay and why they leave.
In this Article
DAU/WAU
Daily Active Users/Weekly Active Users
This ratio measures how many of your weekly users are active on a daily basis.
This metric is returned as a fraction; for example, 0.113 means 11.3% of 7-day active users were also 1-day active users.
Why is it important?
A higher DAU/WAU ratio indicates that users are frequently engaging with your product or service throughout the week.
DAU/MAU
Daily Active Users/Monthly Active Users
This ratio shows the percentage of your monthly users who are active on a daily basis. It provides insights into the stickiness of your product—how often users return daily over the course of a month.
This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users.
Why is it important?
A higher DAU/MAU ratio signifies strong daily engagement among monthly users.
WAU / MAU
Weekly Active Users/Monthly Active Users
This ratio measures the proportion of your monthly users who are active on a weekly basis. It helps to understand how regularly users interact with your product over a month.
This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 7-day active users.
Why is it important?
A higher WAU/MAU ratio indicates more consistent weekly engagement.
Engaged Sessions
The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views.
Why is it important?
Engaged sessions are an indicator of how well your product holds user's attention and meets their needs.
Sessions per User
Sessions per User counts the average number of sessions initiated by each user to your app. It's a critical metric because it tells you how engaged your customers are with your app. The average number of sessions per user is Sessions divided by Active Users.
Why is it important?
A higher number of sessions per user generally indicates that users find your product valuable and are returning frequently.
If you have any questions or need further assistance, feel free to contact us at help@shop2app.com.
Happy selling!